Maison Kitsuné Capsule 2017 Lookbook

Still carrying on the thread of portfolio works from Future Fashion Innovators, this one is for the lookbook.

For this project, I used a postcard-esque design for the cover. The idea was that this postcard will be sent to the friends of the 'main character'. Campaign title 'Traverse' is written on it, of course.

Everything is based on the same theme as the campaign, the Paris/Tokyo surrealistic travel. See this post for further explanations on the theme development and colour scheme.

For the layout, I wanted to showcase the details of the products, since 'design' was the #1 voted reason of spending all that hard-earned money for luxury.

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